In this book, Norman talks about design but describes the aesthetics of a design and its utility. He aims at designers having more pleasing designs as well as having a relaxing environment to increase the potential of the design. Norman explains designing according to users emotional and cognitive systems. He explains the visceral, behavioral, and reflective levels when it comes to design. Visceral deal with the initial perception we have of the design, behavioral deals with how we use it and its functionality, while the reflective deals with emotions of the past, present, and future to gain a perception on the overall design. These three things when taken into account can make an excellent design.
Discussion:
I did not enjoy this book to much because I feel it makes to many assumptions on emotions and feelings. I feel emotions are too complex to design an overall good design. I feel that these can be applied if making a design for a specific person or small group of people, but never for larger overall groups.
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