Summary:
This chapter discusses the way processing within a design works and the the negative and positive affects they have with each other. It also talks about visceral design of the object; it's initial impact, its use, and its understanding of use.Memories are also discussed. Norman explains how objects can remind people of memories. These memories have a major effect on us.
Discussion:
I found this chapter interesting. IT makes me think of the design on appearance and use, not just intuitive functionality. I enjoyed this chapter and look foward to reading the rest of the book to see what else about design is uncovered.
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