Summary:
The chapter discusses the three levels of emotional design. The first is visceral. This deals with the physical aspect of a design. This includes look, feel, sound, touch, and any other initial impacts a design may have on a person. The second is behavioral design. This deals with the function of the object and most closely related to his views of Design of Everyday Things. Lastly, reflective design focuses on the meaning of the design and product and what message it conveys.
Discussion:
This book was a contrast of what Norman wrote in his Design of Everyday Things. This has a more subjective tone and deals with emotions more than functionality. I enjoyed this book because it was a nice change of pace.
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