This chapter introduces us to the idea that attractive things tend to work better. This is because the emotions of the user come across when trying to use a design. The more pleasing an design is, the easier it is to use. When users are happy, their creative thinking is boosted and the design may become more intuitive.
Norman also introduces the three levels of processing:
- Visceral - Automatic Layer
- Behavioral - Everyday Behavior Layer
- Reflective - Contemplative Layer
Discussion:
I am very intrigued by what this book will say about emotions and design. I look forward to reading this book. I would like to see how designers tackle on the issue of emotional design because many people may use a design the same way, but does that mean they feel the same way about it?
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