Thursday, April 14, 2011

Book Reading #48 - Media Equation

Full Blog

Part 1 Microblog

Summary:
Users sometimes tend to view computers as having human characteristics. Software programs that use a male voice in the program are viewed to be more assertive than programs with female voices. On the other hand, the software with female voices are viewed as more informative to the users. Although we know they are just simply machines, we do not always regard them as such.

Discussion:
A montage of Hollywood movies depicting AI came to mind when reading this. I find it amusing how people, at least in the movies, can get so attached to a computer and begin thinking it is real. I have not found myself thinking this. This could be because I am a computer scientist and understand the computer a bit better than others. It is easy to break away any ties and just see it as a tool.



Part 2 Microblog

Summary:
Research was conducted to see if humans interacted with computers in ways they would normally interact with other humans. People tend to be polite when describing a computer and its functionality. The voice used by the software also played a role in the interaction and how the users felt as described in the previous part, male voices were more assertive while female ones were warmer and more informational.

Discussion:
I find it hard to see how people can get so attached to computers and treat them as people as well. I just see them as a tool to get my homework and assignments done.




Part 3 Microblog

Summary:
This study dealt with seeing if users would be submissive or dominant with a computer. The dominant computer had stronger language and went first in interactions making it seem more dominant to the users. The other was used less language and went second in the interactions. Users perceived this computer as submissive.

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